3 Tips for Making YouTube Videos SEO Friendly

YouTube is a great platform for videos and it can also be a very powerful marketing tool. Video marketing can establish you as an expert in your field and you have a way to share your content to consumers that prefer video.

YouTube is the second largest search engine so you want to make sure your videos reach your target market. Below I outline 3 areas that you should optimize on your YouTube videos. You worked hard on your videos now it is time to get the most views. The optimizing steps below assume you already know how to upload your video to YouTube.

3 Tips for Optimizing your YouTube Metatags

Title

This area is really important this is the headline of your video. When the search engines are searching for a term or keyword the title will be the first thing that the spiders on the Internet will read. Place your keywords in the beginning to make it easier to rank. The title should accurately represent the content in the video and not try to trick consumers with misleading titles to get more views. Make the title interesting and something that your target market would click through to watch. If possible use “Review” or “How to” in the title because they are popular search terms when consumers are searching YouTube.

Description

Should represent and summarize the entire video. You should also include the keywords that you used in the title. It is not a good idea to stuff the description with keywords you may get more traffic but if they are not looking for what you are offering they will close out of the video. Your description should also include a link to your channel page, a subscription link, link to your website, and a link to your social media.

Tags

Tags also help with your video optimization. The first tag should be your primary keyword that you used in the title. The tags you decide to use should thoroughly and accurately describe the video content. You should use between 6 and 12 different keyword phrases or words as a tag.

This is just a quick overview of the metatags in YouTube that should be optimized to get more views and traffic to your site.
Our video guy here at IMTCVA, Marc Bullard has a great YouTube channel that describes in more detail the process of optimizing your YouTube videos any anything else you want to know about YouTube for your business. Visit his current video on Uploading and Optimizing Videos on YouTube.

Get More Followers on Twitter With Tweetable Links

As a speaker you may be familiar with the most common options for promoting your Twitter handle on your website or blog posts such as the:

The Share button- which allows readers to post a title of your article and link it to social media. 

Add me button- which allows readers to link to your social site so they can add you to follow.

But today I want to dive into another option, which is creating a tweetable link. This is another useful option for business owners looking to increase traffic to their website or blog by marketing on Twitter.

What is a Tweetable link?

A tweetable link is a link at the bottom or included within your blog post that allows a reader to tweet a pre selected sentence to their followers.  A tweetable link will open a new window for the reader as a twitter status update. The tweet will already be filled in for the reader or the reader can choose to edit it before they share it.

If you are a speaker that is interested in using Twitter to market your products or services you can benefit from learning how to create a tweetable link. This option will make it easier for readers to share your unique content with their followers. You may already be taking advantage of share buttons and add me buttons on your website or blog but you can incorporate a tweetable link into your posts to really boost your Twitter marketing efforts going forward. 

How Do I Create Tweetable Links?

1. Highlight a sentence on your website or in your blog post that you want readers to share via Twitter and Copy it. Make sure it is less than 120 characters.

2. Go to Click to Tweet  and Paste your selected sentence into the content box. Click to Tweet is great because it will make your tweet into short URL. Do not click on Generate Link, yet and please leave this page open.

3. You have to include a link back to your website or blog post. Twitter only allows 140 characters so you will need to shorten the URL. Go to TinyURL in a separate window or tab.

4. Copy the URL for your website or blog post. Paste that long URL in content box and select Make TinyURL!

5. Next, copy the new shortened URL the was generated by TinyURL and Paste it at the end of your selected sentence in the Click to Tweet content box. 

6. You should also add your Twitter name in the tweet like,  via @TomAntion so that people know where to find you on Twitter.

7. Click Generate Link and Copy the newly created short URL.

8. Go back to your website or post and after the sentence that you selected and highlighted in Step 1, type some descriptive text to let the reader know they can share this specific sentence via Twitter by tweeting it to all their followers.  For example,  "your selected sentence here"  or "your selected sentence here" 

7. Highlight the descriptive text and make it hyperlink. The hyperlink should link the newly created short link that Click to Tweet generated For example "your selected sentence here" <Share This on Twitter> 

8. When you are finish it should look like this:

Make Sharing Your Blog Post on Twitter a breeze for your readers! < Share This on Twitter >

9. You can also make the whole sentence a link:

Make Sharing Your Blog Post on Twitter a breeze for your readers! < Share This on Twitter >


What Should I Make a Tweetable Link?

- Anything that you think your readers will be excited to share with their followers

- Important points from your article

- A sentence that will encourage a reader to click the link back to your website.

- Statistics

- Quick facts

- Quotes

The Goal

You want readers to tweet the link out to their followers so that you can get more website or blog traffic, and more Twitter followers. Make sure the content you select as a tweetable link uses keywords, to take advantage of the Twitter search function. Keep the content short because Twitter only allows 140 characters.

Make it easy  for your readers to share your content with tweetable links.

Do You Have Klout?

If you are using social media to market your professional speaking services or products keep reading to reveal how it can help improve your social media marketing.

What is a Klout Score?

Your Klout Score represents your social media influence with a number between 1 and 100, 100 being the best. Your Klout score gives you a way to grade yourself on social media. As a business owner you should try to at least keep your Klout Score over 50 in order to be considered an expert in your business niche.

I always stress the importance of writing creative, engaging posts to create brand awareness. As a business owner you should understand what the score means, what it doesn't mean, and how to improve your score. A professional speaker should use social media to interact with consumers to create a buzz surrounding your services or products.

Klout.com says that it "examines more than 400 variables on multiple social networks beyond your number of followers and friends" in order to assign a score. I believe to get the full benefits of using Klout you should take your actual Klout score with a grain of salt. Instead take full advantage of the other features that are available once you sign up and link your social media accounts.

The additional features that Klout offers:

- The ability to see top influencers in your industry.

- Klout Perks which are exclusive offers that you can earn based off your influence, topics, and location.

- Topics that are frequent in your industry.

Klout gives business owners a blueprint so that they can better take advantage of social media to grow a business.

How SEO Can Help Your Business

SEO stands for search engine optimization which is essential to being successful online. SEO will help your website rank higher in the search engines so your target audience can find your business. Search engines are looking for unique content, fast website speed, keywords, and positive user experience.

How to Turn 3 Mistakes into Profitable Content

 

Jeff Herring, "The Article Marketing Guy" was a special guest during my 3 night telesummit. He is the number one man in the world teaching article marketing to authors, speakers, and entrepreneurs. He revealed how to write and market articles for more prospects, publicity, and profits. Creating multiple streams of income with articles is possible and Jeff shows you how to do it in the least amount of time. Articles are used to establish a major web presence for your business and consumers will consider you an expert in your field or niche.

If you are thinking, "I have nothing to write about" do not worry, he reveals how to create content out of nothing. The attendees that were on the telesummit live had the great opportunity to take advantage of his updated "Profitable Content Creation Template 5.0." If you missed it I will be sending out the recordings shortly, but I want to extend his special offer to you so that you can take your article writing to the next level.

Click here to start creating multiple streams of income by repurposing your content.

How to Engage Your Friends on Facebook and Get Them Talking

A fun and interesting way to get your Facebook fans to pipe in with comments is to ask them a question in the form of a fill-in-the-blank.


Getting comments is important for two reasons besides creating engagement: Facebook’s feature called EdgeRank determines whether your posts will show to all of your fans (the more shares and comments you have, the higher your post visibility will be) and discovering what is important to your fans (called data mining, it’s a way to make future products based on the opinions of your fans).

Here’s an example of a highly engaging post we did for a client:

I love writing books and have some new ones in the works. What books have you been working on or recently finished? “The name of my new book is called ________.”

The fans loved this exchange and were excited to share their book titles with everyone on Facebook. They even went so far as to share a link where people could buy the book on Amazon or their website. We actually encouraged this to add an extra feature of value to the post. Needless to say, it was ‘liked’ and ‘shared’ more than we expected and raised the client’s Facebook popularity immensely.

What can you ask your Facebook fans that will get them excted to leave comments? What could you learn about your fans that would help you make new products and services? Use Facebook and other social networking for what it does best – connecting with and caring about your fans!

Fabulous Complimentary TeleSummit: Perfect for Public Speakers

I'm putting on a spectacular complimentary telesummit April 16-18,  2013

Can't make it? Register anyway and get the recording.

I have 7 spectacular presenters lined up for the event that you can listen to in the comfort of your own home or office. If you know me, I don't mess around and I won't deal with anyone who isn't world class so you can be sure his lineup of speakers will rock your world.

Each day I'll start a 7:00 PM Eastern time:

Tuesday April 16th 7:00 PM - 9:30 PM

Wednesday April 17th 7:00 PM - 10:30 PM

Thursday April 18th 7:00 PM - 10:00 PM

Here are the presenters:

=> Rick Frishman, Celebrity publicist and promoter of Author 101 seminars.

=> My first geek, Ilya Pozin (who is now a millionaire)

=> David Riklan from the famous megasite SelfGrowth.com

=> Rick Barnes a highly accomplished and sought-after educational speaker

=> The "Internet Audio and Video Guy" Mike Stewart.

=> Superstar Entrepreneur, Researcher, & Brain Expert John Assaraf.

=> Jeff Herring, the "King of Content Creation"


Register here and you will be signed up for all three dates:

https://www3.gotomeeting.com/register/698474294

You're going to learn a ton at this telesummit. I'll see you there.

Tom Antion

https://www3.gotomeeting.com/register/698474294