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Wednesday, June 30, 2010

Public Speaking: Dumb Blonde Mic Check




This is what can happen without the proper public speaking training....well, maybe not you, but you never know. She really could have used my speaking system!


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Monday, June 28, 2010

Public Speaking: Bilingual Help




When going over room setup and audio / visual requirements with a foreign logistics person, make sure you do it in advance of the presentation (hopefully several times), and have a bilingual person there to ensure that both you and the logistics person are on the same wavelength.

Be in the room very early on the day of the speaking engagement (at least two hours before the public enters the room) and, if possible, have your bilingual helper there too. Terms that are familiar to most English speaking speakers are difficult to translate into a foreign language. One good idea is to take pictures of the various items you may need (overhead projector, white board, etc.) and carry them with you to the event. When you want something, all you have to do is show the picture which, when you are desperate in a foreign country, is worth a million words.

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Friday, June 25, 2010

Public Speaking: Creating Memorable Moments



When staging a practical joke you must plan the many details carefully. You certainly don't want something that is supposed to be fun to turn sour. If you plan the joke as carefully as you plan all other details of the event you will find that the benefits far outweigh the risks. I use the following criteria when planning an event:

1. The joke should not be physically dangerous in any way.
2. It should not be humiliating.
3. It should have good intent, i.e., you should be able to laugh with the group that was fooled and not at them. Most of the time key insiders are involved in the idea anyway.
4. It should be creative. If you faithfully stick to the first three criteria you can be assured that your jokes will be well received. Item number four can be fudged with little or no problem.

For instance, the idea of a clumsy waiter is not particularly creative, but when you have a talented actor playing the part, your biggest complaint will be that someone's side hurts from laughing too hard. Make sure you only deal with professional and experienced characters. Even if you plan the joke carefully, once the person or group is "on stage" they must be able to ad lib and adjust to whatever situation arises. On large productions you will need an on-site person to coordinate the action. The characters presented here are only three of the most popular gags you can pull at a meeting. You are limited only by your imagination and budget.

If you truly want your participants to have a memorable experience, then give them something special to remember.

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Wednesday, June 23, 2010

Great Public Speaking: The Last Speaker




The last speaker of a long afternoon or evening program should
not expect a great response, again because folks are too worn
out.
Keep your presentation short and crisp and acknowledge the
lateness so that the audience knows you care about them. One time
I was the last speaker on a long program in Baltimore, Maryland,
for a food service management company. I was being introduced at
8:35 p.m. on a Monday night in the fall. What do you think the
mostly male audience was thinking at 8:35 p.m. on a Monday night
in the Fall? Of course! MONDAY NIGHT FOOTBALL! I got up and said:

There are three things I would never want to be: 1. a
javelin catcher; 2. the scoop man at a Donkey Basketball
game; and 3. the last speaker on a long program. (I looked
at my watch.) It's now 8:40 p.m. I'm going to limit my
remarks to 15 minutes. I guarantee you will be in the
hospitality suite in time for the kickoff. I kept my
promise.

Do you think I had more of their attention than if I had not made
the comment? You bet I did! Even though it had been a long day,
they all had a good laugh during my talk. A little care for your
audience will go a long way.

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Monday, June 21, 2010

Great Public Speaking: No Fee Talks


Many professionals speak or give free public seminars to help get clients. Attorneys, doctors, dentists, accountants, real estate agents, lawyers, home builders and many other people from a wide variety of professions give seminars to promote their business and to gain clients directly from the seminars.

To do this effectively you must not spend the entire seminar promoting yourself. You must give the participants good information with the idea of establishing yourself or your company as the expert. There is certainly nothing wrong with showing people how complicated things are and even though they can do it themselves, it might not be a wise thing to do.

For instance, you could be a plumber giving a seminar on how to remodel your bathroom. You tell the participants every little detail of how to do it and also tell them the perils if they do it wrong. No one will complain that you were just giving a sales pitch, but many will think to themselves, "Maybe this is too much to tackle by myself. Maybe I should hire this person to either help me or do it for me."

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Friday, June 18, 2010

Public Speaking: Working With Newspaper Photographers

The next time a newspaper photographer takes your photo, remember the 8 things they hate:

1. Bossy people who demand that other people be included in the photo, so there won't be hurt feelings. Never tell the photographer whom to photograph. This puts them on the spot. Usually, the photographer will oblige and take a few shots just to placate you, and then make a mental note that you're a real pain to deal with.

2. Know-it-all photo subjects, usually amateur photographers, who think they know the correct angles, lighting and backdrops. The photographer doesn't tell you how to do your job. So you shouldn't tell her how to shoot a photo.

3. Not giving the photographer enough time to take a photo. After he arrives, he might want to look around, consider several different backdrops, check and double-check equipment, make sure the lighting is adequate, and experiment by shooting you in several different settings. So don't rush him.

4. Public relations people and staff members who act like bodyguards and refuse to let the photographer talk one-on-one with the photo subject. Photographers like one-on-one contact for several reasons. It makes the photo subject feel more at ease. It also helps the photographer discover something about the photo subject that they that might not have known.

5. Inconsiderate people who leave the photographer waiting for half an hour. Call media outlets as soon as you know there will be a delay in case the photographer wants to reschedule. Every minute you make a photographer wait is one less minute they can spend helping you look good.

6. Demanding to see all the photos they have taken so you can choose the photo you want printed. Leave this decision to the photographer and photo editor.

7. Demanding that you get to keep negatives. Negatives are the property of the media outlet. They are under no obligation whatsoever to give them to you, although some media outlets will sell you a print.

8. People who ask if the photographer can send them 10 reprints--for free. Don't make this request of reporters or editors, either. Call the publication and order them yourself, and expect to pay.

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Wednesday, June 16, 2010

Public Speaking: Press This!




WordPress offers a neat bookmark called Press This. You can put it into your browser's bookmarks or favorites, which will let you quickly write a blog post about the website you're visiting. (This used to be called the bookmarklet.) You may have encountered this same feature as offered by Facebook, Del.ico.us, and other social networking sites.


You just have to add Press This to your browser once, and then you can use it anytime. To add the Press This link to your browser in the WP Admin, go to the Tools menu. At the bottom of the Tools page is a Press This link. Just grab it with your mouse and drag it up to your browser's bookmark bar.


Now it's available to you. For example, if you're reading a newspaper website and you read an article you'd like to mention in a blog post, just click the Press This bookmark (or favorite). A window will pop up with the Edit Post page in it and the URL of the site you're looking at already written in as a link.

You can then write whatever additional text you want, add tags and categories, and then either save it as a draft or publish it right away.

Posting via email
If you want to add a post to your blog without having to open the WP Admin and log in, you can set up your WordPress installation to accept posts sent via email. First, you have to set up a special secret email address that is accessible via POP. WordPress will check that email address and turn any emails in it into posts.


So you have to be sure not to use this email address for any other purpose!


Once you have the email address set up at your mail server, go to your WP Admin and navigate to Settings Writing. Scroll down a bit to Post via e-mail.


Now just enter the server, login name, and password into the Writing Settings page and be sure to click on the Save Changes button.

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Monday, June 14, 2010

Public Speaking Course - Keepers




You can learn all kinds of quick tips when you take an online presentation skills class.

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Friday, June 11, 2010

Public Speaking: Definitions

You can use a quick comical definition to liven up a public speaking engagement. As always, make sure the word defined is relevant to the point you are trying to make. Here are some definitions I like:

Banker: A fellow who lends you his umbrella when the sun is shining and wants it back the minute it begins to rain. Mark Twain (similar quotation by Robert Frost).
You wouldn't use this one if you were talking to bankers, but if you are a banker talking to nonbankers you could change it thusly:

"Some people say that a banker is a person who lends you his umbrella when the sun is shining and wants it back the minute it begins to rain. That is not true. I would lend you my umbrella anytime at X percent above prime with two points. (Possible extender line) If you want to borrow MONEY, that's a different story."

City Life: Millions of people being lonely together. Henry David Thoreau

Conservative:

* A man who just sits and thinks, mostly sits. Woodrow Wilson
* A man who is too cowardly to fight and too fat to run. Elbert Hubbard
* A man with two perfectly good legs who has never learned to walk. Franklin Delano Roosevelt

Death: To stop sinning suddenly. Elbert Hubbard

Jury: Twelve persons chosen to decide who has the better lawyer. Robert Frost

Radical: A man with both feet planted firmly in the air. Franklin Delano Roosevelt

Song: The licensed medium for bawling in public things too silly or sacred to be uttered in ordinary speech. Oliver Herford

Zoo: A place devised for animals to study the habits of human beings. Oliver Herford

There are literally thousands of these definitions available in comedy books, quotation books, and books for speakers. In many cases you will have several to choose from on any given topic. I probably had at least 20 choices on the subject of conservatism alone.



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Wednesday, June 09, 2010

Public Speaking: Start Low





Unless you are doing some type of surprise or big rah rah opening in your public speaking engagement, consciously start out with a slightly lower than normal voice inflection. In the excitement or nervousness that many of us feel at the beginning of a speaking engagement, it is easy to go the other way and start out with a voice inflection that is too high. The problem with this is that if you are already at a high range when you start, you have nowhere to go as you attempt to crescendo the audience to a big peak of excitement at the end of your program.

When you present in public . . . start low.

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Monday, June 07, 2010

Public Speaking Training: Audience Gags




Pulling simple audience gags during public speaking engagements can be a real attention getter. Get 30 days of public speaking training for only $5.00!

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Thursday, June 03, 2010

Public Speaking: Use Short Videos to Increase Google Rankings


Did you know you can use your short public speaking videos to increase your Google rankings? When you know a few public speaking marketing tricks, loading your videos on YouTube Get can help you gain high search engine ratings.

Research other YouTube videos
Just as you did with your public speaking website, begin with researching keywords. Go to YouTube, type in any keywords you think may apply to you and see what comes up. Compare the results and identify the videos under your keywords that attract the most traffic. After you have located the high rankers, analyze them to determine what draws people to those videos. You can adapt the winning characteristics to your videos.

Remember, though long-tailed keywords are not the best rated, they do have less competition than the more popular keywords. When you are a beginner, they can be a good place to start to increase your ratings.

No Comments
When you upload your videos to YouTube, the site will ask you several questions. When it asks if people can comment on your video, say no. If you leave the comments option on, you will need to monitor the comments, so turn comments off.

Turn on Ratings
High ratings have an impact of search results so turn ratings on.

Advanced strategies
After you shoot a video, you can upload it multiple times with a few minor changes. Here’s how: change the file name on the video, make the opening slide a little longer and upload the video using a different set of key words. You can do this several times to target different audiences.

Make video responses
Find the highest-ranking videos you can find listed under your keywords and make a video response to it. This will tie you to the best videos already out on the web. The owner of the video does not have to accept your response. To entice the person to accept your video, use a webcam to shoot your response and don’t spend much time on it. A less polished video will appear to be more legitimate.

Put your YouTube user name in your tags.
Make up an obscure word and use it in your tags. YouTube will try to find other videos related to your by searching for that word. The only related videos that will show in the results will be your videos.

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Tuesday, June 01, 2010

Public Speaking: Streamline Your Business with Database Marketing

Every public speaker is virtually a salesperson and all successful salespeople need a good tracking system. A paper index filing system is no longer the most efficient way of tracking your business contacts. A great tool for this is a computer database program. You can design a very simple system to tract basic information about your clients or a complex one that will perform many functions. The more you use your database, the more functions you will want to add to suit your needs.

Here’s how a computer database tracking system can help you manage your public speaking activities.

* You can record the contact’s name, address, phone number, e-mail, fax, type of business and any other pertinent data that will help you remember the person and provide the products and services needed.
* When I know I’m going to be giving a public speaking presentation in specific area, I will run a query and find all my clients from that area. Then, I’ll check the information I recorded about the individuals to see what I need to do for them and if it makes sense to schedule a consultation while I am in their part of the country.
* You can enter memos to yourself in the database to alert you to follow up with a client or to remind you of their next event so you can approach them about speaking well in advance.
* You can make a note of when you talked with a contact and record the topic you discussed, what you said and any future actions to take.

There are database software programs that will allow you to create a spreadsheet, and then there are database software programs that will do much more. My favorite is a relational database management system.

A relational database management system allows you create forms where you can easily enter information about clients, search and sort records according to specific categories and create reports. It even has the capability of inserting photos of your contacts, as well as emailing them directly from the database application. In addition, you can use the relational database program to create forms for your website to collect information and to accept requests from your site visitors.

Whether you stick with the basics or develop an extensive tracking system, a database marketing system will help you maintain contact with your clients and remember facts to keep you in touch.

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