Public Speaking Marketing Tips - Autoresponders

Autoresponder Purposes and Strategies

Here are some strategies used by successful Internet marketers to write follow up autoresponder messages that will help you gain much higher levels of customer satisfaction and make more money. You can use the sequential autoresponders in http://www.kickstartcart.com/ for the following purposes:

• Free Ecourses

• Paid Ecourses

• Customer Service

• Reduction of "Buyer's Remorse"

• Customer Upsell

• Reduction of hassle

Customer Service

Customer service online needs to be better than in a face-to-face transaction. There is no personal interaction involved unless the customer has to call for something or you call them. This makes many customers very nervous. They are sitting at home wondering if they did the right thing by ordering. In many cases they are wondering if the transaction went through at all. You want them to hear from you right away. You want them to start to feel like "hey this company didn't just disappear with my money."

Buyer's Remorse

A typical problem in both online and off line sales is buyer's remorse, i.e., the customer is thinking, "Gee, I wish I hadn't bought that. I really didn't need it. Maybe I shouldn't have spent that much, etc."

Strategy

Part of the strategy in using sequential autoresponders is to start that feeling in the customer that you didn't just run off to a cyber resort with their money and sip cybermint juleps while they are trying to pay off their credit card. At the same time you can give them the feeling that purchasing from you was a good deal and that they made the right decision by purchasing and that they do need what they bought and that it was perfectly fine spending what they did . . . in fact it was dirt cheap." The rest of the strategy has to do with the fact that you would never want to make these follow-up contacts if you had to do it by phone or even by email. You should be too busy searching out new business all the time.

Using http://www.kickstartcart.com/ 's sequential auto responders will allow you to multiply yourself and get the job done that you'd like to do, but wouldn't normally have time to do. Also, a significant part of this whole deal is to use the sequential autoresponders to upsell the customer to additional related products based on what they have already purchased.

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Public Speaker Marketing Tips - Television

Television

Running infomercials and appearing as a guest on television shows can attract a wide range of customers to your online business. With traditional television appearances you will want to keep track of which audience members got to your website from which market. If you have just one website address for them to go to, it's impossible to tell which market was better than another. You can have separate landing pages for each market you are running your ad or infomercial on and keep track of how they convert into sales.

An ad running in Dallas, TX, will show the website www.MyGreatWebsite.com/123 and another ad running in Chicago will show the website www.MyGreatWebsite.com/555.

Using different landing pages, you can tell what visitors came from what ad and keep track of how each market converts into sales.

Internet Television

You can create your own Internet television show using your website to air regular episodes or take advantage of YouTube channels or live video feeds such as LiveVideo.com that will host a streaming feed of live webcam type presentations. An Internet television show can be shot in your home studio and distributed to other people's blogs and websites. In that regard, it is similar to a traditional show in that it is shot in a studio and sent out to stations to air each week.

The station makes its money when it charges ad rates for commercials aired during the show. An Internet TV show can link to a website where a product or service is sold and the blog owner presenting the show can make a commission. YouTube is full of popular channels with shows that come out on a regular basis such as weekly or even every few days.

There are talk shows, entertainment shows, business news, nature shows and thousands of other informational programming created by people in their home studios that would otherwise never have access to traditional television stations. This creates a huge opportunity to attract search engine traffic and build a following to your online business.

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Public Speaker Marketing - Blogging and Posting

Post Frequently on Purpose

The best way to drive traffic to your blog is to post frequently, at least 2 to 3 times a week. The more you post, the more traffic you attract. We have experimented with this and found that when we post every day, the number of visitors goes up dramatically. Where do you find enough stuff to write about? You will need to read other blogs to find sources and ideas for blog posts.

Be sure to use blog search directories like
http://www.Technorati.com and
http://www.blogsearch.google.com

to find relevant blogs in your field. If you are posting 2-3 days a week, use the other days to search for good content on other blogs. Also, sign up for Google Alerts:

http://www.Google.com/alerts

to get daily emails with blog posts related to targeted keywords. Not only will you know what's going on in your niche, you'll get tons of ideas for blog posts. When you find good stuff, make sure you refer to it in your own blog posts, and leave comments on those blogs. This helps you get known in the Blogosphere, establish your reputation as an expert and builds your credibility. It's also a good way to build traffic to your blog. Don’t be afraid to disagree with others in your comments. A good conversation requires different perspectives. Of course, always be respectful.

Once you leave a comment on another blog, be sure to blog about it on your own blog. Always link to outside sources and other blogs. New bloggers often question whether they should really link to competitors’ sites. That is up to you; use your common sense. While you don’t want to lose readers to a competitor, if you’re writing about them, you need to link to them. Establish yourself as a go-to resource for your readers; they will come to your blog to find out what’s going on in your field that they need to know.

Being clear about what you want your blog to do for your business will help guide you in selecting topics and linking strategies. Yet many new bloggers skip this step and just start writing. You will have an advantage over your competitors’ blogs if you know why you are writing on your blog, and what you want readers to do. Do you want to educate them? Do you want to build credibility and trust and a relationship with them? Be sure to stay on target. Telling personal stories is a great way to build relationships with readers, but only if there is a point to it . . . something that readers can take away.

Using Blogs and Articles to Find Targeted Prospects

Guest posting on other people's blogs is a great way to find targeted traffic. Many major blog sites have been up and active for years, attracting thousands of page views a week and a ton of subscribers. They have done all of the hard work. By guest posting, you can give the blog owner fresh new content that they need and you can get a link back to your website that could drive thousands of readers to your services.

Unlike simply linking to your website from a higher page-rank blog, popular blogs with a lot of traffic can increase the visits to your site dramatically. These posts stay archived forever. You could get traffic months, even years after the post was originally published. Blog owners have to keep their content fresh to appease their readers and the search engines. Providing content is a win/win situation for everyone involved. Even if your website is brand new, with no real traffic, you could get a huge response from just one guest post on a popular blog. And there are hundreds of high-traffic blogs, even based on a topic just like yours.

On almost every blog, there is an 'About' or 'Contact' page that has the email address of the blog owner, manager or webmaster. Simply write them and ask if they could use fresh content for their blog, new content not found anywhere else, that they could post and link back to your website.

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Public Speaking Marketing Tips: Membership Sites Are Still Making Money

When does 100 = 20,000?

If you had only 100 members paying you $20.00 a month, you would earn $20,000.00 in a “year”. 100 members by Internet standards is pretty pitiful performance. 1000 members would mean $200,000.00 a “year”.

On a bad “month” my membership site brings in at least $15,000.00 and a good “month” would be over $100,000.00. Can you see the potential here? If you want to create a site that will give you a monthly income from membership fees, you can purchase a turnkey solution that you can customize yourself. People are making small fortunes with a small amount of weekly work with these sites.

A great program to use for creating membership sites is Membergate. You can check out an example of a site that uses Membergate at http://www.GreatInternetMarketingTraining.com.  You won’t be able to log in completely unless you are registered, but you will see the basic interface. A relatively new and much less expensive membership software that is receiving a lot of attention is Wishlist Member. It is a plugin for a Wordpress blog that turns the blog into a membership site.

http://member.wishlistproducts.com/wlp.php?af=1197328

There are many types of membership sites for every kind of business or topic. There are membership sites just for retailers, dentists, realtors, doctors and thousands more. Membership sites can contain specialized training that is found nowhere else, or it can be found in other places, but the value of the membership site is that it's all in one place so people don't have to spend time looking for the information.

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Marketing For Public Speakers: Text Messaging

One thing is for sure. People look at their text messages and they normally do it within minutes of receiving them and mostly immediately when they receive it.

They might wait a week or more to check their email, they may never check it or they may check it sometime whenever they feel like it, but not text. They check it NOW. On one hand this is an EXTREMELY powerful form of marketing but on the other hand it still can be considered intrusive so you have to be careful how you handle it.

The first thing is you don’t want to be buying lists of phone numbers and spamming text messages to them. That’s a great way to ruin your reputation. The best way to do this is to give your customers or prospects a big enticement to allow you to text them, such as giving away give discounts on many of your products and services once a week.

You should tell people signing up exactly how many texts they can expect. Some text messaging services require that you do this and you must guarantee that’s all the messages you will send. You can send as many as you want as long as the receiver has agreed to it. Since text broadcasting is not free at the present time, you should be judicial in how many text messages you send and make sure you are getting a return on your investment. Plus, for most professional people too many promotional texts would get aggravating.

You can actually sell text messages. You could sell your daily inspiration message or your daily weight watching reminder or whatever short message you have. Here’s some tips on text message marketing:

• Add a text message field to your ezine sign up form

• Add text message subscribe instructions to your printed material.

• Send a broadcast to your email subscribers encouraging them to sign up.

• Give instructions to sign up for your messages on all your social networks, websites and blogs.

• Don’t text too often

• Make sure you don’t text anywhere near sleeping hours (this may be difficult if you do business worldwide)

• Limit your messages to about 150 characters.

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Use Your Friends . . . Carefully

After you've done the best job you can preparing new material and practicing, try it out on friends and small groups. Don't tell your friends you are testing. Just plunge into the joke or story and see if they laugh or give you the kind of response you expect. You must learn to distinguish polite and real laughter on your humorous material. On your straight material you must be able to read a genuinely enthusiastic response compared to the "I'm-being-nice" enthusiastic response.

Your study of audience body language will help you with this. If you are the boss, don't try things out on your subordinates. Try them out on your peers. Your subordinates may feel obligated to laugh or give you favorable opinions. The best test for humorous material is to deliver it to the company sourpuss. If he or she laughs, you know you've got a winner. Also, be careful to recognize that some people laugh at anything.

Don't let them convince you you've got a good joke or story until it's been tested on many different people. While you are in the testing phase, try out different deliveries. Only change one element of the joke or story at a time and watch closely the reactions you get. If you make too many changes at one time, you will never know which change was the one that got the better response.

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