Is your Body Language Distracting your Audience?

Body language also known as non verbal communications. Your feelings, emotions, and thoughts are expressed through posture, eye contact, and gestures. Many studies state that body language is sometimes more important than the words you are actually saying. Being a professional speaker you have to be cognizant of what your body language is communicating to the audience.

Your posture should be relaxed and it should show authority. This will show the audience that you are a leader and comfortable. Some speakers rock back and forth while speaking, which is a huge mistake and it will only distract your audience from your message. >P> Eye contact is used to connect with the audience and build rapport. As a speaker you should always scan your audience and hold your view on different people from time to time in the audience. Scanning the audience is also useful for you, as the speaker because you will see the facial expressions of your audience. Ae they bored, confused, or hanging on to every word? Depending on the situation a skilled speaker will adjust his speech accordingly.

Your gestures can also add to or take away from your presentation. You want to appear confident and relaxed. Don't cross your arms, put your hands in your pockets, or place your hands on your hips. Keep your arms relaxed by your side.

Your posture, eye contact, and your gestures all work together to make your public speech great and your audience will connect with your message. Practice in a mirror so that you can perfect your public speeches. You can also visit us here to get more tips on improving your public speeches.

Public Speaking: Bureau Tips to Remember

1. The bureau must please their clients. Their aim is to have the client use the bureau for speakers on a regular basis. If you please their client, the bureau will use you again and again.

2. The client belongs to the bureau forever. Just as a sales rep's clients belong to them. The manufacturer is careful to give all commissions on business from their sales reps back to their reps. If they fail to do this, the sales rep will find other manufacturers who will do so.

3. The bureau looks not only for talent and content, but also for a speaker who is a pleasure to work with.

4. There are many speakers who speak on your subject. It is a competitive market. Speakers are easy to find. Clients are hard to get.

5. The bureau spends thousands of dollars in direct mail, advertising and telemarketing to find a client that wants to book you. You pay the bureau when they get you a job. Straight commission. Experienced speakers reveal that 50% of the fees they obtain for themselves go to marketing costs. So when you receive a bureau booking (most bureaus charge 25% - 35%) it is a bargain. This is why experienced speakers obtain 85% of their bookings from bureaus. They work hard to develop the relationships.

6. Ask bureaus for advice. If they offer career consultations, pay for it. They work with the buyers all day, every day. They are experts. What better source could you find?

7. If you team up with 20 bureaus that each get you one $2,000 talk per month, you will gross $40,000 monthly, or $480,000 per year. The client pays all travel and hotel expenses. When your calendar is full at the $2,000 price, it is time to raise your fees. Always give your bureaus plenty of advance notice of a raise. Many speakers we work with began at $1,000 and now charge $50,000 for a keynote.

8. Discuss the selling of your books, audio's and videos in bulk to the client. Give them written rates and commissions. Same with consulting and training fees.

9. Be available. Have the best answering machine or answering services you can find. Check you messages every 2 hours. If a bureau has a client waiting, they cannot hold on until you return their call a week later.


Be a part of what the highest paid speakers know...

Public Speaking Business: Testimonial Tips

There are two types and four formats of testimonials.


Types:

· Pat on the back
· Results Based


Formats:

· Written
· Audio
· Video
· Oral

I have found that "results based" testimonials are by far the most effective. "Pat on the back" testimonials are nice and I would certainly use them if that's all I had, but I want you to keep your eyes out for "results based" testimonials.

Example of "Results Based" Testimonial:

"Since we started working with Tom our monthly revenues have quadrupled." Patsi and Denise AKA the Blog Squad

Example of "Pat on the Back" Testimonial:

"We recently had a consultation with Tom and he really took a lot of time working with us. We really liked him." Sally and Joe Nicepeople

Even though the "Pat on the Back" testimonial may appeal to people who really want personal attention, it generally won't help you as much as the "Results Based" testimonial.

Extra testimonial tips:

Make sure your testimonial is believable. I got one once where the person claimed that my information doubled his business in one week and this guy already had a really big business. I did not use the testimonial because it was not believeable to most people and I think he just wanted a link from my website back to his.

Also, make sure your testimonial is not too long. You can excerpt from it. If you feel the need to put in the entire thing (which is most cases is a bad idea), at least highlight the best things said so you don't bore people to death.

Formats

Written testimonials are good but they don't have as much impact as they used to.

Audio testimonials are much better especially if the picture of the person is near the testimonial. See examples at http://www.GreatInternetMarketing.com/retreattestimonials.htm

Video testimonials are very powerful. See examples at http://www.GreatInternetMarketingTraining.com look on the right hand sidebar for Joan Stewart.

Oral testimonials are great if the person is on stage with you or if someone calls them to check up on you.

Get the latest training in online marketing just for public speakers!

Perfect For Public Speakers: Reach Past Social Media

RadioTour.com -- Connect with TV & Radio Interview Programs. Reach past all those people you already know in social media.

Deadline is Friday, the 22nd for the 2013 Talk Show Guest Directory.
This Directory Will:

=> Help the news media know your expertise.
=> Show them that you are ready for and welcome interviews
=> Show them how to reach you.

Be in the ExpertBook’s printed Talk Show Guest Directory which will be mailed to 100 top interview & Radio Talk Shows.

PLUS

Distributed at the New York Talkers.com Conference in June. You'll get:

=> A Press Room page at www.ExpertClick.com
=> To use NewsReleaseWire.com WITHOUT per-release charges.
=> Syndicated to Google News & Lexis
=> Video & Audio clips included on RadioTour.com . . . This is important because interview shows need to see how good you sound.

The news media has endorsed ExpertClick.com and their printed Expert Books.

The New York Times said: It's "Dial-an-Expert"

CNN said: "It's "an invaluable tool"

PR WEEK said: "It's a "Dating Service of PR"

I've known Mitch Davis for twenty years, and he’s a genius with press releases and search engine optimization. Best part is he’s accessible just like me. His direct number is: (202) 333-4904.


Deadline is Friday, the 22nd to take action:

You can save $100 on membership at the Tom Antion

Discount link: https://www.ExpertClick.com/Discount/Tom_Antion

Not sure? Do this:

Just call them at (202) 333-5000  Ask for the Tom Antion discount.

Thanks,
Tom

How I Became A Writer

I've always loved books and learning. My dad was a great influence on this. At 10 years old in the early 1900's he would shine shoes to get money to order electrical engineering courses from the American School. He went on to become a highly successful electrician and electrical contractor. Dad taught me at a very early age that if I wanted to learn how to do something, all I had to do was study.


I would buy "how to" books on every topic imaginable. "How to Build Muscle" by Charles Atlas; "The Lazy Man's Way to Riches" by Joe Karbo; "How I Turned $1000.00 into a Million Dollars in Real Estate" by William Nickerson were just some of my early acquisitions. I bought "How to Build a Computer" long before the PC was even thought of.."

Buying "how to" books went on for years. One day I ran across a book by Dan Poynter called the "Self Publishing Manual" I thought, this was the best thing I'd ever seen. "You mean I could actually create my own book?", I thought. This really excited me.

At the time I owned an entertainment firm in Washington, D.C. called Prankmasters. We custom designed practical jokes. One of the acts I did was an Over-the-Hill preacher routine for people turning 40, 50 or 60. The routine was hysterical and I had hundreds of funny lines about getting older. That was when "Do it Yourself Over-The-Hill Birthday Parties" was born http://www.over-the-hill.org/ .

I followed the instructions in the Poynter book and started creating "how to" books on things I knew about. I found that how to books are much easier to both write and sell. I quickly wrote, "How to Make Money in the Novelty Telegram Business" and "How to Start a Practical Joke Company". All of these books are still selling 18 years later.

This lead to one of my flagship books "Wake 'em Up!: How to Use Humor and Other Professional Techniques to Create Alarmingly Good Business Presentations" http://www.Antion.com/wakebook.htm . After the Internet came along, I found that not only could I research my own ideas easier, but that I could research and write books on things I didn't really know about. As long as the information I was compiling was credible and helpful to people, there was no shame in putting together other how to books. That's when "Instant Eulogies" and "101 Nice Things to Do After the Funeral" were born http://www.InstantEulogy.com and "Wedding Celebration Speeches"http://www.WeddingSpeeches.org and "Wedding Celebration Toasts" came along http://www.Wedding-Toasts.org and the "Greatest American Speeches" four volume set. http://www.great-speeches.org/ These E-books have consistently earned over $100,000.00 a year since 2002. I added "How to Save a Fortune on Your Wedding Reception" a few years later.

All along the way I was gaining quite a reputation as a successful Internet Marketer. Besides writing books I was producing and selling tape, CD and DVD programs on the Internet. This lead to the E-book "Click: The Ultimate Guide to Electronic Marketing for Speakers" http://www.antion.com/click.htm . The success of this e-book lead to John Wiley and sons approaching me to write "The Ultimate Guide to Electronic Marketing for Small Business.

Once you get pretty good at writing books and making money with them other deals start to pop up and you have a better chance to use your success to stimulate more success. A super publicity lady names Joan Stewart "The Publicity Hound" approached me about collaborating on another large e-book. She was great with the details of getting free publicity and I had built quite a career using media marketing. Our deal was that she would do all the writing and I would provide lots of publicity stories and information and I would also do the marketing of the book for the first year. That's when "How to Be a KickButt Publicity Hound" was born. http://www.antion.com/publicityhound.htm

After the success I saw with the publicity book, I thought, "hmmmm. I didn't have to write one word of this very substantial book and it's still selling like crazy and everybody is making money . . . I think I like this." I had used some freelancers before on writing the eulogy and wedding books, so I wasn't entirely unfamiliar with the idea of other people providing content and doing the work. I wondered if this would work for products other than books.

I called up a friend of mine Steve Hart who is a professional magician and pitched the idea. He jumped all over it and http://www.Magic4Speakers.com was born . . . a DVD set. Steve came up to my house and I videotaped him demonstrating and explaining magic tricks. I packaged the product and we have a joint copyright.

I owe quite a bit to Dan Poynter for being my initial motivation that I could write and sell books. "How To" books are my thing because they are really easy to sell and also because they're easy to write. They don't have to have intricate plots and character development.

Besides books, I write lots of material and record videos that are sold to my students in the form of a mentor program http://www.GreatInternetMarketingTraining.com and a public speaking training site http://www.AmazingPublicSpeaking.com


I hope my story helps you get excited about writing and selling your work. Thanks to Joel for coming up with he idea for this site.

Public Speaking Business: Landing Page Tactics

How are your social media efforts going? You spend a lot of time on Facebook, Twitter and Linkedin because marketing gurus say you should. But how do you know if your time is paying off? Are people really clicking on the links?

There are two ways to tell if people from your social media circles are really reading and clicking on the links in your posts: you can use an analytics program such as Google analytics or measure real conversions witha dedicated landing page tactic.

A landing page is a sales letter, squeeze page or opt-in page where people can buy something or sign up for a newsletter, among other things. Most of us are pretty familar with landing pages because we see them all of the time on the web when we're surfing around. A dedicated landing page is one that only directs from one place - in other words, the link to the page comes from only one source. You can't get to it from a search engine result or from your website navigation.

A Twitter dedicated landing page can only be seen by clicking on a link inside of a tweet. The page can be customized just for your twitter followers: "Hello Twitter friends! This promotion is only for my Twitter followers!" Only your followers from Twitter can see the page. Now you can measure the results of your tweets if people start buying products or signing up for newsletters from that one dedicated landing page.

You can have a dedicated landing page for each of your social networks to measure which ones are working and which ones are not. The time we put in to social networking is to valuable not to know.

Discover the resource that the top public speakers use to make more money online!

Public Speaking Marketing - Webinar Rebroadcasts

Having a repeat performance of a popular webinar is all the rage. I've made nearly $100,000 just rebroadcasting a recorded webinar over and over to my email list, mixing up the days and times to make it easy for anyone to attend.

I'm not talking about a 'replay.' That's just a recording sent out the next day to people who missed the live event. A rebroadcast is a bit different. I show the recording in a 'live feel' event where I answer questions in the chat box in real time. While it may be a recording that I'm showing, it starts and ends just like a live event, with a live Q & A during the webinar. Many people have no idea that they are watching a recording. I promote it as if it's a webinar that's happening right then and there. In that respect, the sales are much higher than on simply a replay alone.

If you make a good amount of sales from an informative webinar, that's now just the tip of the iceberg. Rebroadcasting can make sales over and over from the same recording - now that's how I like to make money. Here are some advantages of rebroadcasting over that of just a replay:

• New attendees join the webinar as if it's a live event.
• You can have a live Q & A with your attendees.
• If someone joins late, the broadcast starts at the beginning so they don't miss anything.

This is perfect for speakers and trainers who want to keep selling products and getting more clients while sitting at home and chatting in the question box. The software I use to accomplish this is StealthSeminar.

Presentation Graphics

http://www.AmazingPublicSpeaking.com



Do you think your presentation graphics will make up for your poor performance? Better think again.

Over 450 public and professional speaking videos at the link above.

Presentation Skills: Handout Tips

- USE A LARGE FONT. It makes more impact and is easier to read. It also makes you handout larger which makes it appear more substantial.

- LEAVE LOTS OF WHITE SPACE. I had a complaint recently that said there was not enough space to write notes. I usually deliver very high content so this was clearly a mistake on my part in not leaving enough space for notes.

- PUT CONTACT INFORMATION ON EVERY PAGE. You never know when people will tear out a page or photocopy a single page of your handout. Putting your info on every page makes sure whoever sees any page of your handout can contact you.

- PUT IMPORTANT RESOURCES ON EVERY PAGE. If you want people to keep your handout make sure each page has some important resource that an audience member cannot do without. When you put all the resources on one page it makes it easy for someone to tear it out and throw the rest of your handout away.

- USE A TEAR OFF ACTION ITEM PAGE. Make it the last page so it's easy to tear off at the beginning of the seminar or speech. Have the attendees use it for those special aha's they get. You can then have them say some of their items aloud which reinforces the value you are giving.

Handouts are only a small part of effective presentations. Learn the secrets of highly paid public speakers. 

Public Speaking - Google Friendly Titles

Have you seen all the videos I have on Youtube just about public speaking?

They bring in leads, traffic and prospects to my speaking business 24/7 that I can turn into loyal customers. The videos are simple 'talking head' style ones that are only about 3 minutes long. I talk about marketing techniques and platform techniques for public speakers, and then I tell them to visit my public speaking membership site AmazingPublicSpeaking.com, where they can sign up to gain a year's access to over 400 training videos for only $97.

I'm sure you understand this marketing concept and how it important it is to your business. But how do I attract people who want to watch public speaking videos as opposed to the rest of the population? I carefully title my Youtube videos with keywords that public speakers are using to search for information.

Check out my channel and look at how I title my videos to be search engine friendly: http://www.youtube.com/antion

I use phrases with the words "Public Speaking" at the beginning of the title, with additional keywords that a public speaker may be searching for at the end of the title:

• Public Speaking: Hand Gestures
• Public Speaking Course: Stage Movements
• Public Speaking: Lecterns
• Presentation Skills: Powerpoint Storytelling Tips

and so on. Some of these videos have been placed on the first page of Google within 30 hours of uploading them on Youtube. I like it when I see that public speakers or anyone trying to market themselves use the power of Youtube. But if no one can find your videos because they are not search engine friendly with the proper titles, it's a huge waste of time.