3 Tips for Making YouTube Videos SEO Friendly

YouTube is a great platform for videos and it can also be a very powerful marketing tool. Video marketing can establish you as an expert in your field and you have a way to share your content to consumers that prefer video.

YouTube is the second largest search engine so you want to make sure your videos reach your target market. Below I outline 3 areas that you should optimize on your YouTube videos. You worked hard on your videos now it is time to get the most views. The optimizing steps below assume you already know how to upload your video to YouTube.

3 Tips for Optimizing your YouTube Metatags

Title

This area is really important this is the headline of your video. When the search engines are searching for a term or keyword the title will be the first thing that the spiders on the Internet will read. Place your keywords in the beginning to make it easier to rank. The title should accurately represent the content in the video and not try to trick consumers with misleading titles to get more views. Make the title interesting and something that your target market would click through to watch. If possible use “Review” or “How to” in the title because they are popular search terms when consumers are searching YouTube.

Description

Should represent and summarize the entire video. You should also include the keywords that you used in the title. It is not a good idea to stuff the description with keywords you may get more traffic but if they are not looking for what you are offering they will close out of the video. Your description should also include a link to your channel page, a subscription link, link to your website, and a link to your social media.

Tags

Tags also help with your video optimization. The first tag should be your primary keyword that you used in the title. The tags you decide to use should thoroughly and accurately describe the video content. You should use between 6 and 12 different keyword phrases or words as a tag.

This is just a quick overview of the metatags in YouTube that should be optimized to get more views and traffic to your site.
Our video guy here at IMTCVA, Marc Bullard has a great YouTube channel that describes in more detail the process of optimizing your YouTube videos any anything else you want to know about YouTube for your business. Visit his current video on Uploading and Optimizing Videos on YouTube.

Get More Followers on Twitter With Tweetable Links

As a speaker you may be familiar with the most common options for promoting your Twitter handle on your website or blog posts such as the:

The Share button- which allows readers to post a title of your article and link it to social media. 

Add me button- which allows readers to link to your social site so they can add you to follow.

But today I want to dive into another option, which is creating a tweetable link. This is another useful option for business owners looking to increase traffic to their website or blog by marketing on Twitter.

What is a Tweetable link?

A tweetable link is a link at the bottom or included within your blog post that allows a reader to tweet a pre selected sentence to their followers.  A tweetable link will open a new window for the reader as a twitter status update. The tweet will already be filled in for the reader or the reader can choose to edit it before they share it.

If you are a speaker that is interested in using Twitter to market your products or services you can benefit from learning how to create a tweetable link. This option will make it easier for readers to share your unique content with their followers. You may already be taking advantage of share buttons and add me buttons on your website or blog but you can incorporate a tweetable link into your posts to really boost your Twitter marketing efforts going forward. 

How Do I Create Tweetable Links?

1. Highlight a sentence on your website or in your blog post that you want readers to share via Twitter and Copy it. Make sure it is less than 120 characters.

2. Go to Click to Tweet  and Paste your selected sentence into the content box. Click to Tweet is great because it will make your tweet into short URL. Do not click on Generate Link, yet and please leave this page open.

3. You have to include a link back to your website or blog post. Twitter only allows 140 characters so you will need to shorten the URL. Go to TinyURL in a separate window or tab.

4. Copy the URL for your website or blog post. Paste that long URL in content box and select Make TinyURL!

5. Next, copy the new shortened URL the was generated by TinyURL and Paste it at the end of your selected sentence in the Click to Tweet content box. 

6. You should also add your Twitter name in the tweet like,  via @TomAntion so that people know where to find you on Twitter.

7. Click Generate Link and Copy the newly created short URL.

8. Go back to your website or post and after the sentence that you selected and highlighted in Step 1, type some descriptive text to let the reader know they can share this specific sentence via Twitter by tweeting it to all their followers.  For example,  "your selected sentence here"  or "your selected sentence here" 

7. Highlight the descriptive text and make it hyperlink. The hyperlink should link the newly created short link that Click to Tweet generated For example "your selected sentence here" <Share This on Twitter> 

8. When you are finish it should look like this:

Make Sharing Your Blog Post on Twitter a breeze for your readers! < Share This on Twitter >

9. You can also make the whole sentence a link:

Make Sharing Your Blog Post on Twitter a breeze for your readers! < Share This on Twitter >


What Should I Make a Tweetable Link?

- Anything that you think your readers will be excited to share with their followers

- Important points from your article

- A sentence that will encourage a reader to click the link back to your website.

- Statistics

- Quick facts

- Quotes

The Goal

You want readers to tweet the link out to their followers so that you can get more website or blog traffic, and more Twitter followers. Make sure the content you select as a tweetable link uses keywords, to take advantage of the Twitter search function. Keep the content short because Twitter only allows 140 characters.

Make it easy  for your readers to share your content with tweetable links.